Combining the knowledge and power of the MedAxiom Community:

Cardiovascular Organizations


C-Suite Leaders


Expert focus on key industry trends and topics

With presentations from the nation’s top thought leaders and transformational programs, your organization will learn how to stay ahead of the curve in today’s rapidly changing and complex health care environment.

Unparalleled community networking opportunities

At this cardiovascular community conference, you will network with esteemed peers from hundreds of programs across the country. You can add more value to your conference experience by connecting directly with executives, consultants and industry representatives.

Big picture and deep-dive discussions

From timely general session topics to detailed breakout presentations and more intimate POD group discussions, you have a variety of opportunities to gain in-depth insight and real-world solutions for the challenges you face. As an added bonus, your membership provides you access to our online video archive for ongoing education and the sharing of ideas.



6:30 am – 6:15 pm            Registration

7:00 am – 8:30 am            Breakfast for Pre-Conference Sessions Attendees


8:00 am – 12:00 pm         Physicians Only: Practice Culture – Changes and Challenges
Rebekah Apple, MA, DHSc, Director Of Student Affairs and Programming, American Medical Student Association;
Tampa, FL
Warren Levy, MD, FACC, President & CMO, Virginia Heart; Falls Church, VA

Strong cultures have been critical to our success as cardiovascular practices in the past, and when aligned with strategy and leadership, a strong culture drives positive organizational outcomes. How are the disruptive transformations that are occurring in health care, generational changes, alignments and integrations affecting our practice culture? How do we as leaders retain the essential aspects of our practice culture to remain successful in this new marketplace? This pre-conference meeting will focus on understanding culture, influencing culture and leading our organizations through potential changes in culture in a relationally healthy way to maintain our success as cardiovascular practices. The session will include a mix of didactic learning and group discussion.

8:30 am – 11:30 am            Developing an Ambulatory Strategy: Is an ASC or OBL Right for Your CV Program?
Anne Beekman, RN, Vice President, MedAxiom Consulting; Grand Rapids, MI
Nicole Knight, LPN, CPC, CCS-P, Director, Revenue Cycle Solutions And Senior Consultant, MedAxiom Consulting; Jacksonville, FL

A common theme in cardiovascular programs and practices is the need for a procedural Ambulatory Strategy. The agreement around this concept is almost unanimous, but how to successfully develop this concept is a challenge for most programs.

This pre-conference deep dive session is for you if you are struggling with the following questions:

  • How do I determine if I need an Ambulatory Surgical Center (ASC) or Office-Based Lab (OBL)?
  • What are the attributes—such as physician numbers, procedure types, volumes and locations— that drive success?
  • What is the economic picture for ASC and OBL?
  • Will it be beneficial to be in an ASC or OBL related to the voluntary bundles?
  • Are these offerings just for non-integrated physician practices?
  • What is the process to get started?

During the 2017 outpatient and interventional society meeting (OEIS) it was revealed that 25% of OBL fail due to poor financial planning and limited understanding of the market. A busy ASC or OBL may not be a profitable one. Use this pre-conference session opportunity to help avoid the pitfalls and begin a thoughtful review to determine if an ASC or OBL is the right move for your practice or program. 


1:00 pm – 1:15 pm            Welcome and Opening Remarks

1:15 pm – 2:15 pm            Cardiovascular State of the Union with Panel Discussion

This session will start with a sneak preview of the latest data from MedAxiom’s annual survey of membership that tracks hundreds of critical cardiovascular metrics. We will look at the key trends and takeaways from this year’s data. From there, our panel of CV leaders will discuss the major issues and trends influencing and impacting our industry today. The discussion will include predictions of what it all means and offer ideas for navigating the current landscape in this time of rapid change.

2:15 pm – 3:00 pm            Re-engineering our Care Delivery for Value-Based Success
Ginger Biesbrock, PA-C, MPH, MPAS, AACC, Vice President, MedAxiom Consulting; Grand Rapids, MI
Jacob Turmell, DNP, RN, NP-C, ACNS-BC, CCRN-CMC, Vice President, MedAxiom Consulting; Grandville, MI

With the goals of improving patient outcomes, succeeding in risk payment models and improving the healthcare experience for all, this session will focus on how to re-engineer care delivery in a value-based environment. It will include: a brief review of current care delivery challenges; an overview of new payment models and requirements for success; the process of re-engineering care delivery in a value-based, population health environment; and presentations of a successful HF BPCI program with details on how they achieved their outcomes.

3:00 pm – 3:15 pm           Corporate Partner Introductions

3:15 pm – 3:45 pm            Break with Corporate Partners and Exhibitors

3:45 pm – 4:30 pm            Cardiology Advocacy Alliance (CAA) Update
Cathie Biga, RN, President & Ceo, Cardiovascular Management Of Illionois And Past President, CAA; Woodbridge, IL
Jerry Blackwell, MD, FACC, MBA, President, Wellmont Cva Heart Institute; Kingsport, TN
Pat Holloway, CPA, Chief Operation Officer, Oklahoma Heart Hospital Physicians And President, CAA; Oklahoma City, OK

Cardiology Advocacy Alliance (CAA) represents cardiologists in Washington to ensure our voices are heard as the Value Agenda is updated. This session will review the latest developments in Washington, both regulatory and legal, that impact the CV health care community. Topics will include:

  • Latest details on CMS Rules
  • Legislative Outlook
  • CAA Priorities

4:30 pm – 5:15 pm            Achieving the Quadruple Aim: Physician Satisfaction Success Story
Edward T.A. Fry, MD, FACC, FSCAI, CHAIR, Cardiology Division And CVSL, St. Vincent Medical Group, St. Vincent Heart Center; Indianapolis, IN

Dr. Fry shares how and why St. Vincent Medical Group has achieved very high levels of engagement with its physicians. Reported reasons for satisfaction and engagement include having a fair and equitable compensation model and distribution of work; supportive, humble and group oriented colleagues; transparency; culture of patient and group centeredness; collaborative relationship with system leadership and CVSL staff; shared vision; and a legacy of forward looking, inclusive of leadership at the practice level. Also to be discussed are the current threats to physician engagement such as changes to the compensation model, re-alignment of goals and the culture created by the increased financial pressures facing health systems today.

5:15 pm – 5:30 pm            Corporate Partner Introductions

5:30 pm – 6:30 pm            Networking Reception with Corporate Partners and Exhibitors

6:30 pm                               Group Dinner

6:30 am – 9:15 pm           Registration

6:30 am – 8:30 am           Breakfast

6:45 am – 7:45 am          QPP/MACRA Breakfast
Cherie Kelly-Aduli, Chief Executive Officer, Qpp Consulting Group; Mandeville, LA

Are you overwhelmed by MACRA? In this interactive breakfast session, Cherie Kelly-Aduli will cover changes in the MIPS program and the tips and tricks you need to score big in year 2 of the CMS quality payment program. This session is recommended for MIPS eligible clinicians, office managers and Practice Administrators; it will include time for Q&A.

6:45 am –7:45 am            Physician-Only Breakfast

This facilitated physician discussion will cover a range of audience-driven issues. Topics of discussion typically include areas such as physician leadership, the current state of federal health and reimbursement programs/policy and its impact on physicians, physician workforce issues, compensation and non-work RVU components, and physician relationships with hospitals.

8:00 am – 9:30 am           POD Sessions

Pod A
Pod B
Pod C
Pod D
Pod E
Peds and Adult Congenital Pod

9:30 am – 10:00 am         Break with Corporate Partners and Exhibitors

10:00 am – 11:30 pm      POD Sessions continued

11:45 pm – 12:45 pm      Educational Spotlight Lunches



1:00 pm – 1:30 pm            Pathway to Succeeding in a Bundle Program
Amit Amin, MD, Barnes-Jewish Hospital; St. Louis, Mo
Dave Terry, Founder And CEO, Archway Health; Boston, Ma

Dr. Amin will detail the results he has experienced with same-day discharge under a bundle program, including a reduction in costs to his hospital. We will then share our speakers’ experience in understanding, managing or redesigning the processes needed to be successful in a bundle program. This information is designed to help you better understand your bundle program options, focus on what’s important and achieve success in value-based healthcare.

1:30 pm – 2:30 pm            The Future of Interventional Cardiology: Panel Discussion
Moderator: Anne Beekman, RN, Vice President MedAxiom Consulting; Grand Rapids, MI

In the past, planning around the future of interventional cardiology was an exercise in planning for PCI growth. Today, the landscape for interventional cardiology looks very different with new procedures, technologies, payment models and the movement to outpatient. Our panel of leaders in interventional cardiology will tackle tough questions such as: Do you think diagnostic and interventional coronary procedures should/will move out of the acute care center? How do you address the medical and legal concerns around same-day discharge for PCI? Many cath labs are at 50 % capacity and there is often a need for hybrid rooms; how are programs addressing these changing capital demands. Our expert panel will conclude with questions from the audience.

2:30 pm – 3:00 pm            Break with Corporate Partners and Exhibitors



3:00 pm – 4:00 pm           Choose 1 of 3

1. APP Utilization Panel
Vance Chunn, Chief Executive Officer, Cardiology Associates Of Mobile; Mobile, AL
Ginger Biesbrock, PA-C, MPH, MPAS, AACC, Vice President, MedAxiom Consulting; Grand Rapids, MI
Nicole Knight, LPN, CPC, CCS-P, ACS-CA, Director, Revenue Cycle Solutions, MedAxiom; Jacksonville, FL
Jacob Turmell, DNP, RN, NP-C, ACNS-BC, CCRN-CMC, Vice President, MedAxiom Consulting; Grandville, MI

Our discussion on how to best utilize advanced practice providers (APPs) as part of your care team will include clinical deployment, governance and billing/reimbursement. The panel will define and discuss the deployment of APPs in a busy CV practice and summarize the outcomes of effective utilization. We will also provide examples of strong APP governance and define critical steps needed to establish that structure. Finally, we will go over current APP billing options and required documentation.

2. Unique Programs with CV Practices Panel
Ibrahim Saeed, MD, MRI Medical Director, St. Luke’s Health System; Kansas City, MO

Understand ways to expand outside the traditional office visit and grow your practice as well as your service line through unique programs of collaboration and working with other subspecialties. The panel for this session will bring details of their experiences in 24-hour staffed urgent clinics, cardio-oncology, referring physicians and cardiac MRI.

3. Physician Governance Case Study
Deanna Kyrimis, MBA, Chief Executive Officer, Arch Health; San Diego, CA
Thomas Schleeter, MD, St. Vincent Medical Group Cardiology; Indianapolis, IN
Moderator: Joel Sauer, MBA, Vice President, MedAxiom Consulting; Fort Wayne, IN

4:00 pm – 5:00 pm            Choose 1 of 2

 1. How to Start an Afib Clinic from Scratch

Using examples of effective A-fib clinics, we will look at the very first steps of this ambitious undertaking. Our panel will cover details from modeling and developing your pro forma to identifying target patients and staff needs, and outlining clinical protocols. We will also examine key clinical operations and the care pathways that are critical to the attainment of an A-fib clinic. Then we will look at the operational, financial, clinical and patient outcomes expected from an effective A-fib clinic.

 2. PET Utilization: Panel Discussion
Fred Simmons, Chief Executive Officer, Clearwater Cardiovascular And Interventional Consultants; Clearwater, FL
Pat White, President, MedAxiom; South Lyon, MI
David Wolinsky, MD, FACC, FASNC, Head Of Nuclear Cardiology, Cleveland Clinic; Weston, FL

This breakout will include an exploration of why programs chose to include PET imaging. We will discuss quality and cost benefits, impact on SPECT and the cath lab, and the many issues to consider in developing a PET program. The discussion will provide valuable insights for those groups who currently have PET and those considering a PET program.

5:00 pm – 6:00 pm            Networking Reception with Corporate Partners and Exhibitors 


6:30 am – 8:00 am         Breakfast

6:45 am – 7:45 am          Physician-Only Breakfast Meeting

This facilitated physician discussion will cover a range of audience-driven issues. Topics of discussion typically include areas such as physician leadership, the current state of federal health and reimbursement programs/policy and its impact on physicians, physician workforce issues, compensation and non-work RVU components, and physician relationships with hospitals.


8:00 am – 8:45 am         Legal Perspective: Physician Compensation and Care Team Models
Jim Daniel, Director, Hancock, Daniel, Johnson & Nagel, Pc; Richmond, VA
Joel Sauer, MBA, Vice President, MedAxiom Consulting; Fort Wayne, IN

Many organizations are developing advanced care teams as a way to not only improve patient access and service, but also to lower the cost of care. Powerful members of these teams are Advanced Practice Providers (APPs). However, many physician
compensation arrangements institute competitive economics between physicians and APPs, thereby hampering effective utilization of these resources. In this presentation, several models creating economic alignment will be presented, and the pros and cons of each will be discussed. 

8:45 am – 9:30 am         Innovative Compensation Model Case Study
Mark Chang, MD, MBA, Wellmont CVA Heart Institute; Johnson City, TN

Physician compensation is one of the top concerns facing cardiovascular healthcare organization today. We will explore the issues and challenges around compensation, and learn how one program expanded outside the bounds of traditional RVU-based compensation. Details will be shared on why and how they challenged both their group and health system to find an alternate method, and the solutions that resulted.


9:40 am – 10:40 am       Choose 1 of 3

1. Variation to Validation: Case Study on How to Use Your Data

Minimizing unwarranted clinical variation was the #1 concern of 54% of healthcare executives in a recent industry survey. Is data the answer? What data tools are being underutilized? Several programs will explain how they use their data to understand the variation within the physician group and moved the needle over time. We will look at CV Scorecards, Public Reporting and the Quality Assurance program for examples of data that can help programs go from variation to validation.

2. Driving Cath Lab Operational Improvement Through the Ambulatory Practice: Case Study

Cath lab optimization is driven by the ambulatory setting? Yes! We will learn how the ambulatory offices worked in conjunction with the hospital to drive significant change including: eliminating unnecessary testing; generating new patient visits; increasing same-day discharge volumes; creating an ideal patient experience; eliminating redundancies in patient education, registration and information gathering; and strengthening the relationship between the ambulatory and hospital sides.

This work required significant leadership engagement and staff involvement, and resulted in a real patient-centered approach to procedural care. The ambulatory and hospital leadership shows how expanding the care team outside traditional silos has a powerful positive benefit in economic terms and patient experience.

3. New Revenue Streams or Cost Savings Ideas Panel

10:45 am – 11:30 am        Top CV Concerns Roundtable: Survey Summary and Discussion
MedAxiom Consulting Team

This informal roundtable discussion will include a review of the results of a recent survey on Top Issues of Cardiovascular Leaders. From Comprehensive CV Strategy and Patient Experience to APP Utilization and Physician Comp Plans, there are key issues that impact everyone within the CV community. The MedAxiom Consulting team will summarize the latest findings and lead an open-ended discussion on how to address the top concerns we all face today and looking into the future.

11:30 am                           Conference Adjourns



Non-Member Price

  • Includes:
  • General Session
  • Breakout Sessions
  • Pod Sessions
  • Group Dinner
Register Now

Corporate Partner/Exhibitor Price

  • Includes:
  • Exhibit Table
  • General Session
  • Breakout Sessions
  • Group Dinner
Register Now

Group Registration Discount:

Save an additional $100/person when 4+ people from your organization are registered at the same time under the same registration.
Use promo code MULTI4SPRING18 for each registration
Note: Only one promo code can be used per person.

“This is the only place to find the kind of information we are looking for on integration, collaboration and best practices—it is a great conference to be part of.”

Dr. Thomas Schleeter
St. Vincent Medical Group, Indianapolis IN

Content was right on point for current discussion. Opportunity to network.

The content of the lectures was superb.

The topics were all of interest – it was hard to choose for the breakout sessions because I wanted to attend them all.

Great content and networking. Every time we bring new docs they are very impressed!

This was an amazing conference. The sessions were very valuable. I enjoyed every aspect of this conference

Venue & Travel

Nestled along Florida’s Northeast Coast in beautiful Ponte Vedra Beach, Sawgrass Marriott Golf Resort & Spa is an ideal getaway location for our conference. This iconic property holds exclusive access to Tee Times for championship golf at TPC Sawgrass, including the world-famous Stadium Course, home of THE PLAYERS Championship.

Sawgrass Marriott Golf Resort & Spa

1000 Pga Tour Blvd
Ponte Vedra Beach, FL 32082

MedAxiom Group Rate: $252/night plus reduced resort fee and taxes

*cancellations made within 72 hours prior to arrival will forfeit one night’s room and tax.
Check-in: 4:00pm
*early check-in is on advance request only and based on availability at time of arrival
Check-out: 11:00pm

To Book Hotel Reservations:
Call for room reservations is (800) 457-4653 (Mention “MedAxiom” or “CV Transforum Spring’18”
Online to reserve:

This hotel does not provide shuttle service.
Nearest airport: Jacksonville International Airport (JAX)
Hotel is approx. 34 miles south east of JAX airport

To set up car service, please call the hotel directly and speak with the concierge:
Phone: 904-285-7777
East Coast Transportation; fee: 91 USD (one way); reservation required

Alternate Transportation:
Estimated taxi fare: 75 USD (one way)

Sawgrass Marriott Golf Resort & Spa is easily accessible from the Jacksonville International Airport:

Jacksonville International Airport – JAX
Airport Phone: +1 904 741 4902
Hotel direction: 34.2 miles SE
This hotel does not provide shuttle service.

Alternate transportation:
East Coast Transportation; fee: 91 USD (one way) ;reservation required
Estimated taxi fare: 75 USD (one way)
Visit JAX airport website

Driving directions
Take I-95 South to second exit. The sign will say I-295 & Blount Island (Exit 362A). Follow I-295 to Butler Boulevard, SR 202, and go East on Butler Boulevard East until it ends at A1A. Veer right onto A1A (South) and follow 3.5 miles to the Sawgrass Marriott Resort & Spa. Turn right on PGA Tour Blvd. The hotel is on the left.

On-site parking, fee: 14 USD daily
Valet parking, fee: 24 USD daily

Car Rentals at this Property:
1000 PGA Tour Boulevard
Ponte Vedra Beach, Florida 32082
Phone: +1-904-285-6250 ext. 0

Amelia Island, FL


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